The acquisition of Effeffe fits in the strategy of United Petfood to further strengthen its position in the international market. The Italian company has more than 30 years of experience in the private label petfood industry and employs 85 people.
The takeover of the production site of Effeffe enables United Petfood to expand its business in the Italian market. The acquisition brings new growth opportunities and additional technological possibilities. The partnership also gives the group a strong base and continuity for all stakeholders.